7 Must Ask Sales Interview Questions to Hire the Best Reps

Know the must ask sales interview questions

Interviewing salespeople is similar to removing the shell of a hardboiled egg! It involves removing the superficial layers or exteriors and getting to understand the real person they are. You need to get past their conditioned responses and learn their capabilities, strengths, weakness and the factors that drive them. There are a few must ask sales interview questions when you are interviewing a sales representative.

Listed down are seven must ask sales interview questions to enable you to assess the true potential of a candidate and hire the right sales representative for your growing business.


Motivational Factor

One of the first questions you must ask your potential candidate is how passionately motivated he or she is irrespective of what inspires him to succeed in life.

At the same time, if there is something at a workplace that motivates the person to excel, you must make sure that you can provide him with that tool or factor.


Ability to Perform Mundane Tasks and Maintain Energy Level

Even though a sales job is target driven and extremely hectic, the work as such can lead to boredom as monotony is sure to set in sooner or later. Even if they are highly enthusiastic and motivated, will they be able to remain patient, maintain their energy level and emerge a winner when they have to go through routine mundane stuff?

While interviewing a potential sales representative, find out how long they can stick it out by asking tricky questions.


Find Out About How Analytical They Are and How They Use Data

Every kind of job today requires a person to be analytical and data-driven. Even though there are plenty of tools available, it is essential that you know how to use them.

You got to check whether the candidate can take in evidence, integrate the information that they get from multiple sources, make sense of it, and also make quick critical decisions. Do not judge the candidate, and instead just try to understand how he or she is thinking.


Check for Self Awareness and Confidence

You must find out during the interview how well the candidate understands himself or herself. Self-awareness and confidence in one’s abilities is one important criterion you must look for while hiring.

Similarly, if you are looking for an experienced candidate to fit the position, you must be sure that their developmental needs and skill set fit the position.


Find out About the Candidates Short-Term and Long-Term Goal

Let the candidate talk about their ambitions, goals, and objectives. Probe about their long-term and short-term goals.

Ask them what all they have accomplished till now, and what they plan to accomplish in future. Listen attentively, and depending on the reply that you get, you will understand the candidate’s need for achievement.



Find Out Why Candidate Leaves Jobs

You obviously want good and competent employees to stay with you, and not move out after you have provided the required training. So, find out during the interview why is it that they want to leave their previous employer and join you?

Ask them three or four things they would want to change in their present job so that they would want to continue with the existing job. This question will most often get you closer to the truth.


Other Common Questions You May Ask

Apart from the questions listed above, the following are some of the must ask sales interview questions that you might want to check out:

• What exactly was your sales experience? Is it business-to-consumer (B2C) or business-to-business (B2B) that you focus on?
• Do you meet your sales goals month, and every year?
• What are your strengths and weakness in regards to your job?
• Which was your successful sale, and how did you land up with it?
• What do you like best about your job?
• Sell me this mobile phone
• How comfortable are you with cold-calling? How do you deal with frustrated customers?
• What do you think is the most rewarding part of your job?
• What are the qualities required to be a successful and most effective salesperson?
• Tell us what you know about this company
• Why do you think you deserve this job?
• Tell us about the most challenging assignment that you have handled so far? How did you overcome the challenge/challenges?



As long as you are prepared for the interview as much as the candidate, there can be no dearth of meaningful questions that you can ask. Follow the above listed must ask sales interview questions and you will certainly be able to select the right sales representative for your business.

Further, if you’d like, take a look at the 7 Best Personality Assessment Tests to help choose the right salesperson.

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