How to Attract Investors for Your Business

how to attract investors

Funds and adequate cash flow are essential for any kind of business to survive. This assumes more importance when there are new projects or expansion plans on the anvil. Finding investors to bankroll your business plans is the best way to secure the necessary funding. It is not an easy task getting investors as this means they will need to have faith in your business and be prepared to take at least some amount of risk. So, this gives rise to the question, how to attract investors for your business? Here are some tips on doing this.


Come Up With a Credible Budget to Attain Traction

Investors are inclined to look favorably at companies that have established traction as well as customer discovery. You can do this by setting a realistic budget to seek out your target customers and ensure that there is a demand for your product or services. By fulfilling targets and notching up achievements you are sending out a message to investors about your commitment to the business and its future. Your budget should also allow for expenses involved in wooing investors and marketing purposes.


Be Realistic When Making Your Pitches

If you are a startup, then it might be better to start off with approaching small investors even though they may not be well-known. But if you have an established business and you have a solid business plan for the future, then do not hesitate to approach the big investors.


Conduct Extensive Research

When contemplating about how to attract investors for your business, diligent research can prove the key to success. Knowing all about the different types of investors who have a track record of funding ventures similar to yours will help you arrive at a shortlist of potentials. This kind of advance preparation can save you a lot of time and effort which can be put to better use. Extensive research is also useful in gaining insights about the customers and market you are targeting.


Have a Strong Pitch Ready

First impressions are lasting and it is essential to communicate to potential investors that you know what you are doing. Since they will be taking a risk investing in you and your business plan, they will need to know that you know your business inside out, the issues it addresses, and how you can take it to greater heights. An elevator pitch is a good way of doing it. In this, you provide the probable investors with a rapid overview of your business and if they like it, you are likely to be invited to give a detailed presentation.



It is possible that you will not land investors with your very first pitch. But, do not let this deter you and keep on trying till you succeed which is bound to be sooner than later. One advantage of repeatedly pitching your proposal is that it will prove to be practice and you are bound to get perfect at it quite soon. Positive thinking and a confident attitude are extremely important when you are wondering how to attract investors for your business.

About Sreeram Sreenivasan

Sreeram Sreenivasan is the Founder of Ubiq, a business dashboard & reporting platform for small & medium businesses. Ubiq makes it easy to build business dashboards & reports for your business. Try it for free today!